Millennials Move from Cars to SUVs – Just Like Their Parents
The Detroit Bureau
Conventional wisdom would suggest that Millennials would rather sit at home playing videogames and texting, and if they do buy a car, they’re likely to opt for something small, preferably with a battery.
As is so often the case, however, the prevailing sentiment is wrong, as several new studies reveal. Not only are Millennials buying cars in ever-larger numbers, but they’re opting for roomy crossovers and sport-utility vehicles, much like their parents.
One likely explanation, according to Chris Travell, a vice president at Maritz Research, is that they want vehicles that can carry more of their stuff.
And, with the oldest of the generation now entering their early 30s, many are starting families — moving back to the suburbs Gen-Y had initially rejected – so they need to carry “stuff” f
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